Kampala 17th/08/2011, the media in East Africa has been challenged to increase on their concerted efforts towards deepening the integration process.
This call was made by the Dr Richard Sezibera, the EAC secretary general during the second training course for journalists dubbed reporting on regional integration in Arusha, Tanzania. He said the role of the media should go beyond promoting awareness but create a discourse that involves the East Africans.
Mr. Richard Owora, the head of corporate communications and public affairs at the EAC secretariat said the media should take deliberate interests in “telling the EAC story” in a more innovative way and showing the world the importance of the region. He said: “So long as the people are aware of the EAC, see it and feel its presence, they will appreciate more and acknowledge its benefits and prospects.”
Dr Sezibera maintained that the EAC is committed to delivering results to the citizens of the region who are the actors and beneficiaries of the integration process. The EAC treaty says the regional integration process shall be people-centered. In this regard, the EAC must achieve and demonstrate greater efficiency and effectiveness as well as visibility of its activities.
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